License Plate Lyrics

Chevrolet is the most mentioned car brand in country music history. 

So, we challenged fans to a game of guess the lyrics but with a twist. For each song, we printed off vanity license plates that featured the first letters of lyrics in popular country tunes that also mentioned driving or owning a Chevy.

We asked fans at the festival to stop by the official Chevy booth to test their knowledge. For the fans back home, we posted the plates on social so they could play along as well.

Chevy Warmups

Chevy is the “official ride” of CMA Fest.

This year, we took over one of their cars, transformed the back seat into a sound booth on wheels, and gave a ride to a few artists performing that weekend. We dubbed these rides as "Chevy Warmups".

Event Highlights

We also gave away license plate patches that fans could embroider at Chevy's official booth, and put together a montage of all the highlights from the festival.